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Pakistan’s biggest sale gets a new name: Daraz announces BIG FRIDAY

23rd November 2017

Daraz sends a special "THANK YOU" to the tens of thousands of customers who have already started shopping on Black Friday 2017. Just 3 days into the sale, and the event is on track to get 3 times bigger than last year’s record.

The big announcement

Black Friday was introduced by Daraz in 2015 and propelled into Pakistan’s first billion-rupee sale in 2016.

Having now established this international phenomenon as a staple of the commercial calendar in Pakistan, the time has come to give the event an identity of its own.

From midnight tonight, as Daraz starts the main sale, the biggest shopping event of the year shall from here-on be known as the BIG FRIDAY sale.

With this announcement, Daraz is adding new 'MEGA DEALS', more inventory for top sellers, and announcing exclusive launches of the iPhone X, the Mi Max 2 and OnePlus 5 in Pakistan.

Customers can now enjoy the next 48 hours of shopping craziness in the biggest sale of the year: BIG FRIDAY 2017 presented by Daraz.